Description of Omnibus Survey Used for Humane League Labs Study E005


This report synthesizes our knowledge of the survey methods used for Humane League Labs study E005. While this study used a single survey instrument, it was comprised of five relatively distinct parts examining a range of topics in animal advocacy, including the effects of different messaging strategies, reactions to photos of farm animals and interest in vegan meals. Prior to this report, each part of the study was described separately and the full survey instrument was not clearly described. This report serves to describe the survey instrument, its administration and the data collection to the best of our knowledge. By consolidating this information, we hope to facilitate a more thorough understanding of this study.